To mark the Mid-Autumn Festival, celebrated across Asia, GUCCI collaborates with Korean artist Kang Minjee in a project that intertwines grace, symbolism, and artistry.
Her silk flower paintings become an ode to gratitude, beauty, and the delicate rhythm of nature.
A Festival Shared Across Asia
The Mid-Autumn Festival holds deep meaning throughout Asia:
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In Korea, Chuseok (추석) is a time of sharing and thanksgiving for the harvest.
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In China, Zhong Qiu Jie (中秋节) celebrates family reunion and harmony.
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In Japan, Tsukimi (月見) invites poetic contemplation of the natural world.
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And in Vietnam, Tết Trung Thu celebrates joy, lanterns, and the warmth of the harvest season.
Despite their diversity, these celebrations share a common essence — gratitude toward nature, appreciation of beauty, and a reflection on the fleetingness of time.
Flowers as the Language of Time
Through her silk paintings, Kang Minjee gives form to these shared values.
Her floral compositions, suspended between reality and abstraction, evoke the passage of time and the silent movement of life.
Each brushstroke becomes a whisper — a reminder that beauty is found in what fades.
Silk, a Living Material
For Kang Minjee, silk is a living material: it breathes, it reacts to light, it absorbs color like skin.
It is not merely a surface but a sensitive medium that listens to the artist’s gesture.
Under her brush, silk transforms into a landscape of stillness and movement, of fragility and depth.
In GUCCI’s world, this philosophy resonates with its own devotion to craftsmanship, patience, and detail.
Together, they celebrate the Mid-Autumn Festival as a tribute to nature, artistry, and emotion — a timeless dialogue between Seoul and Milan, between tradition and contemporary elegance.